Year
2023
Client
MIZUNO
Category
Sports
Product Duration
12 Weeks
Despite its legacy and product quality, Mizuno struggled to stay relevant with younger audiences. The brand was seen as traditional and lacked emotional resonance in a market dominated by flashy, digitally-savvy competitors.
Mizuno shifted from product-heavy messaging to emotional narratives—spotlighting real athlete struggles, passion, and personal wins to create deeper brand connections.
Instead of big celebrities, Mizuno partnered with grassroots and community-level athletes, building authenticity and stronger ties with dedicated sports communities.
They upgraded their eCommerce platform, launched region-specific paid ad campaigns, and built an SEO-driven content hub—driving visibility and conversions across key markets.
