Year
2023
Client
Ten Thousand
Category
Sports
Product Duration
12 Weeks
Ten Thousand had a strong product and loyal niche following but struggled to scale beyond core gym enthusiasts. Rising customer acquisition costs and stagnant ad performance made it tough to reach a broader audience without losing the brand’s elite appeal.
We broke down Ten Thousand’s audience into aspiring athletes, core gym bros, and elite pros. Each segment received tailored creatives, copy, and offers across Facebook and Google Ads.
➡️ Result: CTR improved by 38%, and ROAS grew steadily across segments.
We created an authentic UGC pipeline using real athletes and trainers, showcasing brutal workouts wearing Ten Thousand gear. These were integrated across Meta, landing pages, and email flows.
➡️ Result: CPA dropped by 21%, and engagement doubled on retargeting ads.
We designed modular landing pages for each major product line (Interval Short, Versatile Shirt, etc.) focused on performance features + social proof.
➡️ Result: Bounce rate decreased by 27%, and the AOV increased by 14% after 60 days.
